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Marketing Content Manager

Internet Brands

Washington, United States (On-site)

Marketing Content Manager

6 Months ago • 3 Years + • ~ $57,000 PA

Job Summary

Job Description

The Marketing Content Manager will be responsible for developing, editing, and polishing content for various platforms such as emails, landing pages, social media, and blogs to align with campaign goals. They will collaborate with the marketing manager to create content for the target audience. The role includes optimizing website content and increasing conversions through A/B testing and analysis of website content. They will also be responsible for researching the audience, aligning content plans, and maintaining a content calendar. The role involves using analytics tools to measure content performance and provide data-driven insights to enhance future content.

Must have:

3 years of experience in content/digital marketing
Proficiency in CMS like WordPress
Exceptional writing and editing skills
Ability to interpret analytics

Good to have:

Bachelor's degree in Marketing or related field
Experience in legal or professional services industry
Experience with Salesforce CRM
Experience with Pardot marketing automation platform

Perks:

Health insurance (medical, dental, vision)
Flexible spending accounts (FSA)
Short-term and long-term disability insurance
Life and AD&D insurance
401(k) retirement plan with company match
Paid time off (PTO)
Paid holidays
Commuter benefits
Employee Assistance Program (EAP)
Well-being coaching services
Voluntary benefits (home, auto, pet insurance, discounted legal & financial services)

9 skills required

9 skills required for this role

Add these skills to join the top 1% applicants for this job

seo

google-analytics

salesforce

excel

communication

scalability

alphabeta-testing

marketing-automation

team-management

Job Details

Marketing Content Manager

Martindale-Avvo is seeking a creative and detail-oriented Marketing Content Manager to join our marketing team. This role focuses on supporting marketing campaigns through compelling copy and content tailored to our target audience and aligned with campaign objectives. The ideal candidate will have a strong background in content creation, website optimization, and data-driven strategies that enhance campaign performance. If you excel at crafting engaging content and improving conversions, while working collaboratively within a dynamic team, we’d love to hear from you!

Key Responsibilities:

Content Development for Campaigns

Write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals.
Collaborate with the marketing manager to create content that speaks directly to our target audience.
Make sure all content reflects Martindale-Avvo’s voice and style.

Optimize Website and Increase Conversions

Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results.
Test ideas through A/B and multivariate experiments to find what works best.
Review website content regularly to ensure it fits with our marketing strategies.

Plan and Strategize Content

Research our audience to create messages that truly resonate.
Work with the team to align content plans with broader campaign goals.
Keep a content calendar organized and on track so everything gets delivered on time.

Track and Improve Performance

Use analytics tools to measure how content performs and find ways to make it even better.
Share ideas based on data to enhance future content and engagement.

Team Collaboration

Partner with the marketing manager, sales, and design teams to make sure our messaging fits together seamlessly.
Bring fresh ideas and creative suggestions to improve campaigns.

Skills and Qualifications:

Experience

At least 3 years in content marketing, digital marketing, or a similar role.

Technical Skills:

Proficiency in content management systems (CMS) such as WordPress.
Familiarity with A/B testing tools and conversion optimization techniques.
Basic understanding of SEO and keyword optimization.

Content Creation:

Exceptional writing and editing skills, with a portfolio showcasing campaign-related content.

Analytical Mindset:

Ability to interpret analytics and translate data into actionable content strategies.
Proficient in using tools such as Google Analytics or similar platforms.

Project Management:

Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively.

Soft Skills:

Excellent collaboration and communication skills.
Strong attention to detail and ability to align content with campaign objectives.

Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, English, or a related field.
Experience in the legal or professional services industry.
Experience with Salesforce CRM
Experience with Pardot marketing automation platform

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $57k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra