Senior Marketing Executive (FMCG/CPG)
Job Summary
Job Description
ZURU seeks a Senior Marketing Executive to lead impactful marketing initiatives for a new global FMCG brand launching in mid-2025. Responsibilities include localizing launch strategies across multiple markets, managing paid and organic influencer campaigns (including budgeting, content approval, and performance evaluation), overseeing PR agency relationships, executing grassroots activations, collaborating with the content marketing team on global and localized campaigns, managing marketing budgets, acting as a key contact for customer service, and conducting post-activity evaluations. The ideal candidate possesses 3-4 years of experience in brand/general marketing, exceptional multitasking skills, a strategic mindset, strong communication abilities, and familiarity with social media trends.
Must have:
- 3-4 years brand/general marketing experience
- Exceptional multitasking & prioritization skills
- Strategic & curious mindset; solutions-oriented
- Excellent communication & presentation skills
- Social media trend familiarity
Perks:
- Culture for Growth
- Health & Wellbeing Benefits (onsite 24/7 gym)
- Global Opportunities
- A-Player Team
- Competitive Remuneration
- Furry Office Friends
- Fresh fruit, coffee, etc.
6 skills required
Job Details
Join us as Senior Marketing Executive and work on impactful marketing initiatives for a new global brand, driving results across markets! 🚀
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
If you're excited to bring your marketing experience to the global stage, this role might be for you!
Roles & Responsibilities
- You will be working with the Head of Marketing to lead and execute marketing activities for a new brand launching across multiple global markets in mid-2025!
- This is an opportunity to be involved in a new brand from day one, shaping the marketing strategy & execution
- You will work with the Head of Marketing to bring best-in-class marketing strategies to life, including:
- Localising launch marketing strategies for multiple global markets, across all areas of brand marketing
- Lead strategy, planning & execution of all paid & organic influencer campaigns, including drafting content briefs & KPIs, setting budgets, approving content & evaluating performance
- Leading influencer seeding campaigns, working with our global in-house influencer team to manage seeding hundreds of influencers & secure content
- Support the Head of Marketing with monitoring digital campaign performance, working closely with the Digital Team to review campaigns
- Lead day-to-day relationship with our global PR agencies, reviewing collaborations and press opportunities and holding accountable against KPIs
- Lead execution of local grassroots marketing activations, including sourcing activation ideas, managing execution and evaluating ROI
- Support the Head of Marketing with strategic planning of trade marketing opportunities with retailer partners & executing activations
- Collaborate with the Content Marketing Team, to support the execution of a differentiated, leading content strategy, including:
- Lead the localisation and execution of paid and organic global campaigns, supplementing as needed with additional localised content or activations. This includes content plan briefing and management with the content and digital team.
- Support of day-to-day execution of content across organic social channels and owned brand channels
- Manage monthly tracking and reconciliation of marketing budgets across, ensuring adherence to planned budgets and activities planned. This includes timely management of invoices and payments.
- Act as key contact for customer service (across relevant markets) and manage monthly updates and actions.
- Oversee bi-monthly internal and external updates for relevant markets.
- Manage the execution and ongoing maintenance of retailer listings.
- Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity
Skills & Experience
- You studied Marketing, Business, or equivalent
- Relevant experience in a brand/general marketing role or equivalent from an agency (Ideally between 3-4 years)
- You are deeply collaborative and foster a positive and high performing culture
- Exceptional multitasking skills with the ability to set priorities, and stay focused
- A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach
- You’ll have a strategic and curious mindset
- Team player. You’ll be part of a close-knit team of good humans where collaboration is at the heart of everything we do
- Excellent verbal and written communication skills, as well as strong verbal and visual presentation abilities
- You are reliable, mature, a self-starter, and you are unafraid to try, test, and have the determination to continuously improve
- Familiarity with the latest social media trends and platforms is preferred
- You are passionate about Marketing and would love to contribute to our fun and dynamic office culture!
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🐶 Furry Office Friends
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
#LI-JK1
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