YouTube Marketing Manager
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 4+ years marketing experience
- Cross-functional project management
- Go-to-market strategy execution
- KPI measurement and analysis
- Collaboration with cross-functional teams
- 7+ years marketing experience
- Deep knowledge of YouTube products
- Global mindset
- Program management skills
- Experience in brand management or strategy consulting
6 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- 7 years of experience working in a Marketing related field.
- Knowledge of and passion for YouTube's products and technology.
- Demonstrated global mindset and ability to think across disciplines, industries, cultures and scenarios.
- Developed program management and communication skills.
- Demonstrated interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
- Demonstrated analytical success, with capacity for developing and understanding strategy.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
YouTube empowers globally to access information, spark creativity, and shape culture. Our Creator Marketing team fuels this mission by enabling creators to expand their audiences, cultivate communities, and build sustainable careers. We advocate YouTube as the most rewarding platform for creators. We achieve this by launching and scaling innovative products that enhance creator-fan connections, business generation, and creative expression. We also lead the industry's premier creator program: the YouTube Partner Program.
In this role, you'll join a dynamic team at the intersection of culture and technology, amplifying creator voices across APAC. Expect a fast-paced, collaborative environment that demands creativity, strategic thinking, and compelling storytelling. Your work will directly contribute to a global platform that celebrates individuality and connects people through shared passions.
Responsibilities
- Define and execute go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
- Anchor unique experiences for YouTube's creator and artist community to drive impact and show YouTube's value to key stakeholders in the competitive ecosystem.
- Develop programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Partner directly with the wider YouTube Marketing team, our partners in BizOps, Product and Regional/Local marketing to deepen creator engagement with YouTube and ensure users, creators, artists, and other stakeholders see the magic of YouTube.
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