Analyst, Growth & Retention Analytics

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?

The Analyst in Growth & Retention Analytics will collaborate with the team to understand diverse product projects and their impact on the business, as well as to analyze the viewer's experience, through reports and insights that help understand their needs as well as finding solutions for them, creating insights through data extraction and analysis.
The ideal candidate for this role is passionate about understanding the complexity of diverse Marketing Retention Strategy through own channels communications (Email, Push Notificciones and InApp), eager to improve data experience analysis and improve Customer Loyalty covering all the customer Journey: Acquisition, Early life, Engeagement, Retention, Winback, among others)

The Analyst in Growth & Retention Analytics will be responsible for:

• Working with the Lifecycle Marketing Team, providing information and insights that helps explain customer engagegement campaigns and find improvement opportunities.
• Support teams extracting data, creating KPIs and developing high quality insights.
• Build own benchmarks for KPI monitoring, expectations alignments and results analysis.
• Detect risks and flaws to drive solutions, and leverage opportunities to grow.
   

What we need from you to be part of this story:

• At least 2+ years of experience in similar roles.
• Advance studies or graduate in Actuary, Statistics, Industrial Engineer, or similar careers.
• Strong skills using SQL tools is required (Microsoft SQL, Snowflake or similar).
• Familiarity with data exploration and data visualization tools is required (Looker, Power BI, Tableau, or similar).
• Advanced level of English (required).
• Experience with CRM and platform interaction with customers like Braze, Salesfoce, etc. (is a plus).
• Experience with statistical programming languages like R or Python (is a plus).

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney