Creative Marketing Specialist

ABOUT CODEWAY

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Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 255+ bright & curious minds in Istanbul, Turkey.

We create mobile applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 300 million users across 160 countries in six continents- and we’re just getting started.

If you’re passionate about mobile apps and want to be part of a long-term project, join us and let's build the future together.

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‍POSITION

At Codeway, Creative Marketing is about discovering new creative angles, testing bold ideas, and bringing fresh perspectives to performance marketing. We don’t just follow trends—we analyze, adapt, and create them. In this role, you'll focus on creative strategy, ideation, and research, ensuring our marketing art team has the best insights and concepts to produce high-performing creatives.

So, the ideal candidate is a research-driven, analytical and trend-savvy creative thinker who thrives on exploring new creative possibilities, experimenting with different approaches, and refining creative strategies based on insights.

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‍WHY YOU’LL LOVE WORKING HERE ?

By becoming part of our team, you’ll have the opportunity to work in a dynamic and innovative environment where creativity, technology, and impact go hand in hand. This role allows you to bring fresh ideas to the table, experiment with cutting-edge AI-powered marketing tools, and play a key role in shaping the success of our products. Your work will reach millions of users worldwide, giving you the chance to make a real difference. If you thrive in a fast-paced, growth-oriented environment and are passionate about pushing creative and technological boundaries, we’d love to hear from you!

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‍WHAT YOU’LL BE DOING?‍

·   Generate fresh creative ad concepts, identify new creative angles for our apps, and experiment with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.

·   Work closely with the Marketing Art team to bring ideas to life, translating marketing insights and audience behaviors into actionable creative strategies that enhance ad performance and engagement.

·   Stay ahead of industry trends by analyzing top-performing apps, ads, competitor strategies, social media trends, and viral content, identifying what drives engagement and using these insights to bring fresh, data-backed ideas to the marketing team.

·   Analyze and deconstruct winning creatives, extracting key learnings to improve future ad performance and sharing insights across the team.

·   Research and integrate AI-powered creative tools to streamline workflows and automate creative processes.

·   Work closely with performance marketers, influencers, and marketing artists to align creative strategies, optimize ad performance, and develop high-impact content across different channels.

·   Collaborate with the influencer team to identify UGC content needs, provide clear creative briefs to creators, and support the process by ensuring the produced assets align with marketing goals and creative strategy.

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WHAT YOU’LL BRING?

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·   Creative Vision. A natural ability to spot new creative trends and marketing opportunities.

·   Trend-Obsessed Mindset. You love following viral content, emerging ad formats, and mobile marketing innovations.

·   Research & Analytical Skills. You’re comfortable breaking down competitors’ creative strategies and measuring performance.

·   Data-Driven Creativity. You use insights from ad performance to refine and develop better creative ideas.

·   Curiosity for AI & Automation. You have a passion for discovering new tools and optimizing creative workflows.

·   Strong Collaboration. You’ll work closely with marketing artists, product teams, and performance marketers.

·   Ownership Mentality. You take initiative, think critically, and push projects forward with minimal supervision.

·   Excellent Communication. You can clearly present creative ideas, trends, and performance takeaways to the team.

·   Proficiency in English. Our campaigns target a global audience, so strong English skills are a must.

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THE RECRUITING PROCESS

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We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5.  Reference Check: We will contact your references to gain insights into your past experiences and work ethic.

6. Welcome Aboard! You are now a part of the team.

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Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.

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