Senior User Acquisition Manager

Mythical Games is a Venture-backed game technology company powering the next generation of players, games, and studios. Our goal is to launch exceptional video games that leverage distributed ledger tech while providing a platform that will allow other game developers to do the same. 

At Mythical Games, we are proud of our ‘People First’ culture. We believe that it takes great people and culture to make great products. By treating each other with empathy and respect, we can live fulfilling lives outside our jobs while also creating exceptional work.

We are currently seeking a Senior User Acquisition Manager to help Mythical drive player growth across our portfolio of games. You will utilize your expertise in digital advertising, performance marketing, and mobile user acquisition to develop and execute effective user acquisition strategies that deliver high-quality players at optimal costs.

This position would report to our Director of Growth, and would work with other cross-functional teams within Mythical to understand and deliver against company growth and revenue objectives.

Responsibilities: 

• Manage multi-million dollar monthly ad spend across various digital platforms (Facebook, Google, TikTok, Apple Search Ads, and programmatic networks)
• Develop and execute targeted UA campaigns tied to major sporting events, tournaments, and calendar milestones
• Develop long-term partnership strategies with major ad networks to maximize value and visibility for our mobile games portfolio
• Analyze campaign performance data to optimize bidding strategies, creative approaches, and audience targeting
• Collaborate with creative teams to develop high-performing ad assets that resonate with sports fans and casual gamers
• Identify and test emerging ad platforms and technologies to diversify acquisition channels
• Monitor and forecast key performance indicators including CPI, ROAS, retention, and LTV
• Build cohort analyses to understand user behavior and spending patterns across different acquisition channels
• Partner with data science team to build and refine attribution models and LTV predictions

Requirements: 

• 5-7 years of experience in performance marketing or user acquisition, specifically in the mobile gaming industry.
• Proven track record of successfully managing and scaling UA campaigns with significant budgets.
• Strong understanding of mobile attribution platforms (AppsFlyer, Adjust, etc.), probabilistic/SKAN attribution, and analytics tools (Looker).
• Experience with A/B testing methodologies, marketing mix modeling (MMM), and creative optimization strategies.
• Proficiency in data analysis and interpreting complex datasets to drive decision-making.
• Excellent understanding of key mobile gaming metrics (CPI/CPA, IPM, ROAS, LTV, retention, etc.).
• Strong communication and collaboration skills, with the ability to work effectively across departments.
• Experience with ASO (App Store Optimization) strategies is a plus.
• Familiarity with blockchain gaming and Web3 user acquisition is preferred but not required.
• Bachelor's degree in Marketing, Business, or related field.

The expected base salary range for this role is based on the location where the employee’s work will be performed and is aligned to one of our three compensation pay range tiers. Base pay is just one part of Mythical’s total compensation package, which is provided to compensate and recognize employees for their efforts and contributions. This role is also eligible to participate in Mythical’s Corporate Bonus and Equity Plan.

Pay Ranges by Tier: 

Tier 1:  $127,000 - $175,000

Tier 2:  $114,000 - $157,000

Tier 3:  $102,000 - $140,000

Locations by Tier:

Tier 1 Locations: San Francisco Bay Area - California

Tier 2 Locations: Remainder of California (outside of the SF Bay Area), Washington state, Massachusetts state, New York state

Tier 3 Locations: All other states outside of California, Washington, Massachusetts, and New York

*The role is open to candidates in the following states on a remote basis: California, Colorado, Florida, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Jersey, New York, Texas & Washington

The base salary for each successful applicant will be dependent on a variety of factors, including work location, education, qualifications, competencies, relevant work experience, business needs, and market demands. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.

Our team values diversity and believes that it strengthens our games, products, and communities. We strongly encourage POC, folks with disabilities, those belonging to the LGBTQIA+ communities, and people across all gender to apply. 

If you need assistance with accommodations due to a disability, please reach out to [email protected]. We’ll be with you as soon as possible; our goal is to ensure an accessible and equitable interview process.