Customer Growth Lead
Job Summary
Job Description
As Customer Growth Lead, you'll be the performance and growth marketing expert, working directly with strategic game studio customers to activate and scale Immutable’s growth products. Responsibilities include designing growth strategies, running paid experiments, optimizing acquisition funnels, and creating scalable, revenue-driving playbooks. You'll lead Web3-native growth experiments, build and optimize performance marketing funnels across various channels, and partner with delivery and technical leads for campaign implementation. Data analysis and experimentation will be crucial to identifying new growth levers and maximizing ROI. This role demands a deep understanding of data analytics, funnel optimization, and user acquisition strategies, along with strong communication and a proactive, entrepreneurial mindset.
Must have:
- 3+ years high-performing experience
- Growth/performance marketing expertise
- Data analytics & funnel optimization
- Web3 growth experiment leadership
- Excellent communication skills
Perks:
- Competitive salary & Employee Stock Options
- Flexible working model (hybrid)
- USD $500 WFH allowance
- USD $600/year internet/phone allowance
- USD $1350/year for professional development
- Free Udemy access
- USD $800/year health & wellbeing allowance
- 24/7 EAP access
- ClassPass subsidy
- 12 weeks paid parental leave (gender-neutral)
- Additional leave for birth parent, miscarriage, IVF
7 skills required
Job Details
About Us 🚀
Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. 🚀
About The Role 🤔
Immutable is building the future of gaming—and now we’re helping games grow too. As our Customer Growth Lead, you’ll be the go-to expert in performance and growth marketing, working directly with our most strategic game studio customers to activate and scale Immutable’s growth products.
This role is all about impact. You’ll design growth strategies, run paid experiments, optimise acquisition funnels, and unlock scalable, revenue-driving playbooks that our customers can adopt. It’s a unique opportunity to be at the intersection of growth, delivery, and Web3 innovation—and shape how games acquire and retain players in this new world.
If you're deeply analytical, love solving complex challenges, and want to stretch beyond traditional performance marketing into building growth products, this one’s for you.
You'll Be Empowered To 🎮
- Design and execute growth strategies with Immutable’s gaming customers to drive user acquisition, retention, and revenue
- Lead Web3-native growth experiments, leveraging airdrops, digital assets, and community-driven narratives to drive outcomes
- Build and optimise performance marketing funnels (landing pages, CTAs, user flows) across channels like Google, X, Meta, TikTok, and more
- Develop repeatable, scalable growth products that can be deployed across multiple customers and use cases
- Partner with delivery and technical leads to ensure smooth implementation of campaigns and product activations
- Use data and experimentation to identify new growth levers, validate hypotheses, and maximise ROI across all initiatives
We'd Love You To Bring 🤝
- At least 3+ years of experience in high-performing environments such as consulting, investment banking, or as an operator at a tech scale-up
- Proven experience in growth or performance marketing, with a track record of measurable impact
- Deep understanding of data analytics, funnel optimisation, and user acquisition strategies
- A bias for action, with the ability to drive high-velocity experimentation and ship quickly
- Excellent communication skills, both written and verbal—you’re comfortable presenting strategies and outcomes to customers and executives
- A proactive, entrepreneurial mindset; you don’t wait for permission to make things better
- Genuine interest in gaming and/or Web3—you’ll be working closely at the intersection of both
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting the best global talent:
💸 We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
💻 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
📲 We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨👧👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of web3 gaming!
#LI-Remote
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About The Company
We are making digital worlds real.
Immutable is advancing the world of NFTs through Immutable, an industry-leading NFT minting and trading platform and Immutable Studios, an NFT game development studio.
Join the Game Changers and help shape the future of gaming. Be part of the team powering the new world of web3 games and digital ownership - for everyone. Embrace the extraordinary.
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